Benefit Cosmetics Boutique and BrowBar Lounge at The Exchange TRX
Location: L1.73.0, LEVEL 1, The Exchange TRX, Persiaran TRX, Imbi, 55188 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
The Exchange TRX
The product range covers Benefit cosmetics including the Porefessional primer, They're Real mascara, Hoola bronzer, and tinted moisturisers, BrowBar services including brow shaping, tinting, and lamination, and brow products including brow pencils, gels, and setting products. The Benefit Cosmetics Boutique and BrowBar Lounge format provides the integrated beauty retail and service experience with the product range and brow expertise that define the Benefit brand. The BrowBar service provides the professional brow shaping with the brand's signature mapping technique, while the boutique provides the cosmetics shopping experience with testers and trained beauty advisors. The dual format allows customers to receive a brow service and then shop for products that complement their new brow shape. The Benefit brand is known for its fun, approachable beauty culture, with the tongue-in-cheek product names and playful packaging making cosmetics shopping entertaining. The BrowBar service provides the professional brow results that frame the face and define the eyes. The boutique format provides the try-before-you-buy experience with all products available for testing.
Brow services cost from RM50 to RM120, with cosmetics from RM50 and brow products from RM60. The Benefit Boutique and BrowBar provides the integrated beauty retail and service experience with the brow expertise and playful culture that define the brand. The BrowBar service provides professional brow results. The boutique format provides product testing. The dual format combines service and shopping. The fun brand culture makes beauty approachable. The brow mapping technique creates the ideal shape.
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Photo Gallery
Benefit Cosmetics Boutique and BrowBar Lounge
Victoria's Secret Storefront
The exterior of a Victoria's Secret store in a mall. The store has a large illuminated sign that reads "VICTORIA'S SECRET" above the entrance. Inside, mannequins are displayed, and there are shelves stocked with merchandise. A large digital screen displays an advertisement. A person is standing in the foreground, looking towards the store.
Baskin Robbins and Kedai Kosmetik
The exterior of two adjacent shops. The left shop has a prominent pink and purple "Baskin Robbins" sign. The right shop, labeled "KEDAI KOSMETIK", is bright pink and displays cosmetic products. Both shops have large glass windows allowing a view into their interiors.
Benefit Cosmetics Store
The exterior of a Benefit Cosmetics store with its signature pink and red branding. The store features a clean, modern design with illuminated signage above the entrance. Inside, displays of makeup products are visible, including lipsticks and other beauty items. The overall aesthetic is bright and inviting, with a focus on product presentation.
Baskin Robbins Storefront
The exterior of a Baskin Robbins ice cream shop is visible in a mall setting. The shop has a prominent sign with the Baskin Robbins logo and name. A man is standing on an escalator in front of the store.
Close-up of person applying mascara
A person with curly brown hair and green eyes is applying mascara to their eyebrow using a wand applicator. Their hand has blue nail polish. The image focuses on the face and hands in a close-up shot against a plain background.
Benefit logo
White text 'benefit' in a serif font on a solid magenta background.
Before and After Facial Treatment Advertisement
Split-face image showing a woman's face before and after a cosmetic treatment labeled 'VA-VA-VOLUMIZED'. The left side is labeled 'BEFORE' and the right side 'VA-VA-VOLUMIZED', highlighting perceived improvements in facial volume and skin texture.
Fillin' Good Before and After
Split-screen image showing a woman's face before and after using Fillin' Good product. The left side is labeled 'BEFORE', the right side 'FILLIN' GOOD'. Skin texture appears smoother on the right, with enhanced lighting and subtle contouring. No shop front or menu elements are present.
Before and After Beauty Product Advertisement
Split-screen image showing a woman's face before and after applying a product labeled 'FILLIN' GOOD'. The left side is labeled 'BEFORE', the right side 'FILLIN' GOOD'. The model has dark skin, curly hair, and wears gold hoop earrings. No shop front, menu, or printed material is visible.
Before and After Facial Treatment Advertisement
Split-screen image showing a woman's face before and after using 'Fillin' Good' product. The left side is labeled 'BEFORE', the right side 'FILLIN' GOOD'. The skin appears smoother on the right, with reduced visibility of a mole and improved texture. The model wears hoop earrings and has dark curly hair.
Woman Applying Face Mask
A split image shows a woman applying a purple face mask to her cheek on the left side, and on the right side, the mask is partially dried and cracked on her face.
Before and After Comparison of The POREfessional WOW Polish
The image displays a split view of a person's eyes and forehead. The top section, labeled "BEFORE," shows the skin's condition prior to using a product. The bottom section, labeled "AFTER 4 WEEKS*," with the disclaimer "*results may vary," shows the skin after four weeks of product use. Text in the bottom right corner reads "THE POREFESSIONAL WOW POLISH." The comparison highlights changes in skin texture and appearance, suggesting the product's effectiveness.
Eyebrow Waxing
A close-up shot of a woman with braided hair and freckles, as a hand wearing a pink glove applies wax to her eyebrow with a wooden stick. The stick has the word "benefit" printed on it.
Eyebrow Grooming
A person with curly hair and freckles is having their eyebrow groomed. A hand wearing a bright pink glove holds a wooden applicator with a white product, applying it to the eyebrow. The person is looking off to the side with a slight smile. They are wearing a brown, blue, and white striped t-shirt.
Woman applying blush
A woman with dark hair and dark nail polish is applying blush to her cheek with her finger. She is holding a small bottle of Benefit Bene Tint in her other hand. She is wearing a green and black striped shirt.
Eyebrow Tweezing
A close-up shot shows a person with blonde hair and blue eyes having their eyebrows tweezed by a hand wearing a bright pink glove. The person is wearing a blue and white patterned polo shirt.
Eyebrow Grooming
A close-up shot of a woman's face as her eyebrow is being trimmed with small scissors. She has freckles and is wearing pink gloves.
Brow Bar Service Area
A pink and white service counter with a mirror and various beauty products is set against a blue tiled wall with white lettering that reads "BROWS. OUR PASSION.". A digital menu board featuring a smiling woman and service prices is mounted on the wall. Black stools are positioned at the counter.
Cosmetic Product Display
A display showcasing before and after images of makeup application for brows and mascara. The top panel shows a comparison of eyebrows, labeled 'BEFORE' and 'OH-SO-PRECISE'. The bottom panel displays eyelashes, with 'BEFORE' and 'WOW!' labels, and text stating 'No retouched lashes here!'. A mascara tube and a product information card for 'BADgal BOUNCE fuller, fluffier volumizing mascara' are also visible.
Benefit Cosmetics Display
A display shelf unit featuring Benefit Cosmetics products and promotional material. The unit has a red arched frame and pink shelving. On the left side, shelves are stocked with various skincare and makeup products. On the right side, a large oval display features an advertisement with the text "Meet the CEO of Shine Control" and the Benefit logo at the bottom.
Benefit Cosmetics Display
A display of Benefit Cosmetics products, featuring primers, powder, and setting spray. The display includes before and after images of skin with primer and makeup, and text highlighting product benefits.
Cosmetics Display
A pink display with three arched sections showcasing cosmetic products. The left section features a model and text about a "NEW CLASS." The middle section has text "MAKE PORE DECISIONS" and displays pore-minimizing products. The right section, titled "PLAY WITH PRECISION," highlights brow products with a model and the "bf" logo.
Makeup Products
A collection of Benefit Cosmetics makeup products laid out on a white surface with pink paper towels. Products include blush, bronzer, primer, and brushes. A person with tattoos on their arm and wearing a t-shirt with a Benefit Cosmetics logo is visible.
Eyebrow Close-ups
A collage of four close-up images focusing on different individuals' eyebrows and foreheads. The top image shows dark, curly hair and well-defined eyebrows. The second image also features dark, curly hair and neatly shaped eyebrows. The third image displays reddish-brown, wet-looking curly hair and groomed eyebrows. The bottom image shows dark, curly hair and eyebrows with a slightly furrowed brow. In the background of the top left crop, a blurry sign with purple and white text is visible.
Cosmetics Display
A display of various makeup products, primarily mascaras and brow pencils, arranged on tiered shelves. The top shelf features numerous brow pencils in silver casings, while the lower shelves showcase different mascara tubes and other eye makeup products. Each product has a small display card below it with an image of an eye and product name.
Benefit Cosmetics Products
A collection of Benefit Cosmetics products, including brow pencils, wax, eyeliner, and a brow setter, are displayed on a white surface. Some items are in their original packaging, while others are in mesh pouches or plastic bags. A pink pouch with a checkered pattern is also visible.
Brow Bar Interior
A pink-themed interior of a beauty salon, likely a brow bar. A large wall features the text "YOUR BROWS, OUR OBSESSION." in white lettering. To the left, a pink counter with a black chair in front of it holds a waxing machine and other beauty tools. A mirror above the counter reflects the salon's name, "browbar BEAUTY BAR.".
Benefit BrowBar Menu
A digital advertisement for Benefit BrowBar displays a menu of services and prices. The ad features a smiling woman with well-groomed eyebrows.
Benefit Cosmetics Products
A collection of Benefit Cosmetics makeup products, including primers, brow gel, tints, mascara, and concealers, laid out on a white surface. A branded makeup bag is also visible.
Two women with makeup
A woman with blonde hair and a blue patterned shirt looks to her right, while a woman with dark hair and a black top holds a pink mirror with the word "benefit" on it. The woman with dark hair is wearing pink gloves. Both women have makeup on.
Woman's Forehead and Eyebrows
A close-up shot focuses on a woman's forehead and eyebrows. Her dark hair frames her face, and her eyebrows are neatly shaped. The skin on her forehead appears slightly shiny, possibly from sweat or a skincare product. The background is blurred, showing a hint of a door handle and a textured surface.
Two women taking a mirror selfie in a store
Two women are taking a mirror selfie in a store. The woman on the left is wearing a pink t-shirt and has tattoos on her arms. She is making a peace sign with her fingers. The woman on the right is wearing a red floral dress and is holding up her phone to take the picture. In the background, there is a pink counter and red and white striped decor. In the foreground, there are displays of makeup products.
Cosmetics display with pink accents
A brightly lit cosmetics display area with predominantly pink decor. A curved counter showcases various makeup products, including lipsticks and applicators. Behind the counter, arched displays feature promotional graphics with slogans like "MAKE PORE DECISIONS" and "PLAY WITH PRECISION," alongside images of models and product bottles. Spherical pendant lights hang from the ceiling. The floor is tiled in a light neutral color.
Benefit Cosmetics Name Tag
A pink t-shirt with a Benefit Cosmetics name tag attached. The name tag reads "TIENA Assistant Boutique Proprietor" and has the Benefit logo.
Mall Interior Decoration
A multi-level shopping mall interior decorated with festive floral arrangements, traditional Asian-inspired structures, and hanging lights. The decorations appear to be for a celebration, possibly Chinese New Year, with red and gold accents, pagodas, and scenic backdrops. People are seen browsing and walking through the mall.
Mall Interior with Shops
A view from an upper level of a modern shopping mall, looking down at various storefronts. The ceiling is highly reflective, showing distorted images of the mall's interior. In the mid-ground, a bright pink storefront with the 'benefit' logo is visible, alongside other shops. Below, another level of the mall features a watch store with displays and a large advertisement. People are seen walking on the lower level.
Brow Bar Interior
An interior view of a beauty salon's service area, featuring a vanity with mirrors, various beauty products, and a digital menu board. The walls are decorated with blue grid tiles and white cloud-like graphics. The menu board displays services like waxing and other beauty treatments, along with prices.
Cosmetics Display
A retail display featuring foundation bottles and promotional materials. The display is predominantly pink and red, with blue accents in the background. A large sign at the top features a woman's face and the text "Smoothing, Blurring, Pore Loving. Meet the foundation of your dreams." Below this, rows of foundation bottles are arranged on tiered stands. Smaller displays show product information and images of faces. In the background, a blue tiled wall has the text "YOUR BROWS. OUR O" visible.
Benefit Cosmetics Display
A brightly lit interior display for Benefit Cosmetics, featuring a large advertisement with the brand logo and a model holding foundation bottles. The display includes shelves stocked with various makeup products, primarily lipsticks and foundations, in pink and red packaging. The overall aesthetic is playful and feminine, with curved display units and decorative lighting.
Benefit Cosmetics Display
A retail display for Benefit Cosmetics featuring various products and gift sets. The display includes a pink counter with the "benefit" logo, several pink pedestals showcasing makeup products, and branded packaging. The background features a wall with a geometric pattern in shades of pink and burgundy.
Benefit Cosmetics Display
A display of Benefit Cosmetics products, including makeup sets and skincare items, arranged on tiered stands. The display features prominent branding with the Benefit logo and pink and blue color schemes. In the background, the storefront of a luxury retailer, ARIANI, is visible.
Beauty Product Display
A close-up view of a beauty counter with various products and tools. In the foreground, a hand gives a thumbs-up. On the counter, there are wax warmers, bottles of liquids, applicators, and other beauty supplies. The background shows shelves stocked with more products and decorative arched mirrors. The overall aesthetic is pink and feminine.
Benefit Cosmetics Display
A vibrant display of Benefit Cosmetics products is set up in a mall. The display features pink and red cylindrical pedestals showcasing various makeup items, including lip glosses and compacts. A large promotional image of a smiling woman with the Benefit logo is prominently displayed. In the background, the storefront of ARIANI is visible, along with other shops and mall architecture.
Cosmetics Display
A brightly lit cosmetics store interior featuring shelves and displays filled with makeup products. The store has a playful and feminine aesthetic with pink and red accents, arched displays, and rounded shelving units. Products like lipsticks, eyeshadow palettes, and skincare items are neatly arranged. A large promotional poster for "Benefit" cosmetics is visible on the right side of the image.