ITSU (Gurney Plaza)
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ITSU (Gurney Plaza) at Bukit Bintang
Location: 170-02-18A/18B, Gurney Plaza, 170, Persiaran Gurney, Pulau Tikus, 10250 George Town, Pulau Pinang, Malaysia
Gurney Plaza
ITSU at Gurney Plaza is a British-Japanese restaurant chain offering sushi, noodle soups, and Asian-inspired dishes. The brand provides light, healthy Japanese-inspired meals in a quick-service format.
The menu covers sushi including individual pieces and sharing platters, noodle soups including ramen and udon, rice bowls, gyoza, and Asian-inspired salads. ITSU positions itself as healthy, light dining, with nutritional information displayed and lower-calorie options highlighted. The format is quick-service with counter ordering and a mix of takeaway and dine-in. The Gurney Plaza outlet serves the Penang market with a concept that combines Japanese cuisine with British efficiency. The brand is known in the UK for its healthy, affordable Japanese-inspired food, and the Malaysian outlets adapt this format for the local market. The emphasis on freshness and nutritional transparency appeals to health-conscious consumers.
Meals cost between RM15 and RM30 per person. The outlet is busiest during weekday lunch and weekend dinner. ITSU provides a lighter, healthier alternative to standard Malaysian meals, with the Japanese format offering clean flavours and balanced nutrition. The quick-service format suits time-pressed diners. The Penang location introduces the British-Japanese concept to a market with strong Chinese and Nyonya food traditions, providing variety in the dining landscape.
The menu covers sushi including individual pieces and sharing platters, noodle soups including ramen and udon, rice bowls, gyoza, and Asian-inspired salads. ITSU positions itself as healthy, light dining, with nutritional information displayed and lower-calorie options highlighted. The format is quick-service with counter ordering and a mix of takeaway and dine-in. The Gurney Plaza outlet serves the Penang market with a concept that combines Japanese cuisine with British efficiency. The brand is known in the UK for its healthy, affordable Japanese-inspired food, and the Malaysian outlets adapt this format for the local market. The emphasis on freshness and nutritional transparency appeals to health-conscious consumers.
Meals cost between RM15 and RM30 per person. The outlet is busiest during weekday lunch and weekend dinner. ITSU provides a lighter, healthier alternative to standard Malaysian meals, with the Japanese format offering clean flavours and balanced nutrition. The quick-service format suits time-pressed diners. The Penang location introduces the British-Japanese concept to a market with strong Chinese and Nyonya food traditions, providing variety in the dining landscape.
+60 4-605 9082
170-02-18A/18B, Gurney Plaza, 170, Persiaran Gurney, Pulau Tikus, 10250 George Town, Pulau Pinang, Malaysia
Gurney Plaza
Operating Hours
Open Now
Closes at 10 pm (in 10h 47m)
Monday
10 am–10 pm Tuesday
10 am–10 pm Wednesday (Today)
10 am–10 pm Thursday
10 am–10 pm Friday
10 am–10 pm Saturday
10 am–10 pm Sunday
10 am–10 pm Overall Rating
4.9 / 5
Based on 242 Google reviews
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Photo Gallery
ITSU (Gurney Plaza)
Massage Chairs
A man in a patterned shirt stands and talks to another man lying in a massage chair. Several other massage chairs are lined up in the room. A sign with "ITSU" is visible on one of the chairs.
Massage Chair Display
A beige leather massage chair is displayed on a circular platform with blue LED lighting. The chair has a headrest, armrests, and a footrest. In the background, a woman walks past a large advertisement featuring a swimmer. The overall scene appears to be in a retail environment.
ITSU electric toothbrush box
A person holds a white box for an ITSU electric toothbrush. The box features a picture of the toothbrush and lists its modes: White, Clean, Sensitive, Polish, and Massage. The model number ISO213 is visible at the bottom.
ITSU Storefront Display
A brightly lit storefront display for ITSU, featuring a large illuminated sign above the entrance. Inside, massage chairs and display tables with products are visible. Decorative elements include large balloons, floral arrangements, and a cardboard cutout of a woman. A directional sign with icons and the number 2 is also present.
Massage Chair Promotion
A woman and a man are standing next to a massage chair, holding a sign that advertises a sale. The sign reads "FROM RM 1,980 NP: RM15,980" and has Chinese text that translates to "Act for love, convey warmth. Express Your Warmest Love." The man is wearing a blue shirt with the logo "ITSU" and gives a thumbs-up. Several massage chairs are visible in the background.
ITSU Massage Chairs
A young person sits in a black ITSU massage chair, giving a thumbs up. An ITSU employee stands next to them, also giving a thumbs up and holding a black tote bag with the ITSU logo. Another beige massage chair is visible to the right. A sign on the wall reads "RM 0 PRICE" and another partially visible sign says "THE RE". A serene nature-themed artwork hangs on the wall above.
Two men with massage chairs
An older man sits in a massage chair while a younger man stands beside him, giving a thumbs up. Both men are smiling. There are two other massage chairs visible in the background. A small, sparkly Christmas tree decoration is on a shelf above them, along with a sign that says "MERRY CHRISTMAS HAPPY NEW YEAR". A price tag on one of the chairs reads "FROM RM 1,980 NP: RM15,980". The younger man is wearing a blue polo shirt with the logo "ITSU" on it.
Massage Chair Display
A pink massage chair is displayed in a mall setting. A sign above the chair reads "I'M NOT A MASSAGE CHAIR" in English and Chinese. To the left, a screen displays text and an image, and three egg-shaped decorative objects are placed on a white mantelpiece. In the background, a store with a "FOCUS POINT SALE" sign is visible. A small sign on a stand to the right says "双亲节 parents' Day".
ITSU electric toothbrush box
A hand holds a box for an ITSU electric toothbrush. The box is white with a picture of the toothbrush and its modes: White, Clean, Sensitive, Polish, and Massage. The model number S0213 is visible. In the background, a large illuminated sign displays "RM 0" and the word "SyooOK" with a graphic of a person and a massage chair.
Massage Chairs
Several beige and brown massage chairs are displayed in a showroom. The brand name "ITSU" is visible on the side of the chairs. A tablet with a gradient case is placed in front of one of the chairs.
Steam Eye Mask and Jewellery Packaging
A close-up shot of two product packages being held. The top package is for "ITSU Steam Eye Mask" and is yellow with Japanese text and "4枚入" (4 pieces) in a circle. The bottom package is red and white with a geometric pattern and the "SK JEWELLERY" logo.
Two men with a massage chair
Two men are standing next to a massage chair. The man on the left is wearing a black t-shirt and jeans and giving a thumbs up. The man on the right is wearing a blue polo shirt with the logo ITSU and is also standing next to the chair. Above them, a sign reads "RM 0 PRICE" with Chinese characters. Another sign behind them reads "BE REAL SER... EXPERIENCE". There are other massage chairs visible in the background.
ITSU Massage Chair Display
A display area featuring a massage chair, a reception desk with Halloween decorations, and promotional materials. The ITSU logo is visible on the reception desk.
Massage Chair Demonstration
A man sits in a massage chair while another man, wearing a blue shirt with the ITSU logo, stands beside him and gives a thumbs up. There are other massage chairs visible in the background, along with promotional posters.
Man making balloon animals
A man in a blue shirt with the logo ITSU is sitting and making balloon animals. Next to him is a large black massage chair and a smaller brown foot massager. There are Christmas decorations on a cylindrical display behind him, and a Minion character poster is visible.
ITSU Electric Toothbrush Box
A hand holds a white box containing an ITSU electric toothbrush. The box features an image of the toothbrush and lists various modes: White, Clean, Sensitive, Polish, and Massage. The model number '213' is visible at the bottom. In the background, a stationary exercise bike and seating furniture are partially visible.
ITSU Electric Toothbrush Box
A hand holds a white box containing an ITSU electric toothbrush. The box displays an image of the toothbrush and lists its modes: White, Clean, Sensitive, Polish, and Massage. A QR code with the hashtag #ITSU Gurney Plaza is visible in the background.
Man in Massage Chair
A man with graying hair sits in a beige and tan massage chair, wearing a white t-shirt and dark blue shorts. His feet are placed in the footrest of the chair. A remote control is visible on the armrest. A pair of white and blue slides are on the floor next to the chair. Above the man, a sign with gold lettering reads "THE REA" and a small festive decoration is attached to the wall.
Massage Cushion
A black massage cushion with red heating elements is placed on a teal sofa. The cushion has a neck support and a seat cushion.
Store Interior with Shoppers
A bright, modern store interior with several customers browsing and interacting with staff. Large pendant lights hang from the ceiling. A yellow balloon with the word "OK" is visible in the background. People are gathered around display tables and a checkout counter.
Massage Chairs Display
A retail display of several massage chairs, with a focus on two beige and brown chairs in the foreground. One chair has a price tag of RM 1,980. In the background, other massage chairs are visible, along with a store interior featuring a sushi restaurant and a display of figurines. A sign with the text "GINTELL" is visible on an upper level.
ITSU electric toothbrush box
A white box with the ITSU logo and an image of an electric toothbrush. The toothbrush has several modes listed: White, Clean, Sensitive, Polish, and Massage. The model number ISO213 is visible at the bottom.
Man holding ITSU products
A man in a white t-shirt and glasses stands in what appears to be a mall or indoor shopping area. He is holding two boxes, each containing an ITSU product labeled "ISO213". He is also holding a black tote bag. Behind him is a large red banner with white text that includes "OPEN" and "CE 2006". The background shows multiple levels of the building with railings and some people in the distance.
ITSU electric toothbrush box
A person holds a white box with an image of an ITSU electric toothbrush. The box has the ITSU logo at the top and the model number ISO213 at the bottom. The toothbrush on the box shows different modes: White, Clean, Sensitive, Polish, and Massage.
Electric Toothbrush Packaging
A hand holds a white box containing an electric toothbrush. The box has the brand name "TSU" and the model number "ISO213" printed on it. The toothbrush itself is depicted on the packaging, along with various modes like White, Clean, Sensitive, and Massage. In the background, a blurred retail environment is visible with bright lights and displays.
People in Massage Chairs
A woman sits in a massage chair, holding a small box, while a person in a blue shirt stands behind her, making a peace sign. Several massage chairs are visible in the room. A sign with the words "THE REAL" is mounted on the wall.
Minion-themed massage pillows
Two soft, contoured pillows designed for massage, each featuring a different Minion character from the Despicable Me franchise. The yellow pillow shows two Minions sitting together, while the teal pillow depicts a single Minion holding a mug. Both pillows have a power button with an indicator light. They are resting on a textured gray fabric surface, likely a chair or sofa.
Customer with a large box
A man in a blue polo shirt with the ITSU logo points to a large cardboard box that a woman in a white t-shirt and denim shorts is holding. The box has product details printed on it, including model number, quantity, weight, dimensions, and color options (Black and Purple). They are both smiling. In the background, there is a store interior with wooden paneling and glass storefronts. Yellow balloons with the ITSU logo are visible.
SK Jewellery and I TSU products
A hand holds several product boxes. The prominent box in the foreground features a red and pink abstract design with the text "SK JEWELLERY" in white. Above it, a yellow box has the text "ITSU" in gold lettering and a circular emblem with Chinese characters and the number "4". Below the SK Jewellery box, a narrow yellow box displays "約40℃" (approximately 40°C) and "洋甘菊清香 Chamomile" in Chinese and English. The background shows a plush pink chair and a tiled floor.
Massage Chairs and Exercise Equipment
Two black massage chairs with the brand name "ITSU" visible on them are placed on a grey rug. Behind the chairs, several treadmills and other exercise machines are visible, suggesting a retail or showroom environment. The background features mirrors and decorative shelves with framed items.
Hand holding SK Jewellery card and ITSU product
A hand holds a red and pink patterned card with "SK JEWELLERY" printed on it, overlapping a yellow box with Japanese text and the brand "ITSU". The background shows a massage chair.
Massage Gun
A hand holds a dark teal massage gun with the brand name "ITSU" visible on its side. The gun has a power button and a battery indicator with five lights. It is positioned over a dark blue textured rug, with a light-colored tiled floor in the background.
People Posing with Massage Chairs
Three people are posing in front of several massage chairs. A large sign on the wall behind them reads "RM 0 PRICE" in English and Chinese. Another sign displays "ITSU 10 STEP MAINTENANCE & CARE SERVICES" with images of various products. The text "THE REAL SER" is visible on a lit panel below the signs.
People Posing in a Store
Three people, two adults and a child, are posing for a photo inside a store. The child on the left is holding a yellow balloon and wearing a black t-shirt and camouflage shorts. The adult in the middle is wearing a patterned shirt and holding a black tote bag with the ITSU logo. The adult on the right, wearing a blue polo shirt with the ITSU logo, is flexing his bicep. Behind them, there is a massage chair, a shelf with sale signs and product information, and wooden paneling on the wall. The store appears to be selling massage chairs and related wellness products.
SK Jewellery and Itsu products
A person is holding two cards with the SK Jewellery logo and a diamond pattern. Behind the cards are boxes of Itsu products, one labeled with Chinese characters and "4枚入" (4 pieces), and another with "蒸気" (steam) and "洋甘菊清香 Chamomile". Another Itsu box is visible with "約40℃" (approx. 40°C) and "洋甘菊清香 Chamomile". A red and white sticker with "ITSU" is also visible.
Massage Gun Display
A display of massage guns and massage chairs in a mall setting. A man is seated in a massage chair, appearing to be asleep. Promotional posters for "Everyday Raya Stooking Deals" are visible, advertising massage guns for RM 88 and RM 220. The brand ITSU is prominently featured. In the background, mall signage for Garmin and City Chain can be seen.
Massage Chair Demonstration
A man in a blue polo shirt with the ITSU logo stands next to a woman sitting in a dark blue massage chair. The man is giving a thumbs-up gesture. Another beige massage chair is to the right of the woman. Several other massage chairs are visible in the background. A sign with Chinese characters and the word "PRICE" is visible above the chairs.
Child with Astronaut Costume
A young boy smiles while standing next to a person in a large, inflatable astronaut costume inside a shopping mall. The boy is holding a red shopping bag with a logo that reads "Schalke +". In the background, there are various store displays and mall decorations, including lights and a massage chair advertisement.
Promotional Materials
A hand holds promotional materials from SK Jewellery and ITSU. The SK Jewellery material is red and pink with a geometric pattern and the text "SK JEWELLERY". Below it is an ITSU product with Chinese text and "Chamomile" printed on it, along with "約40°C" (approximately 40°C). To the right, a sign displays "10 STEP MAINTENANCE & CARE SERVICES" with images of car parts.
ITSU Store Display
A store interior with the ITSU logo prominently displayed in large illuminated letters. To the left, a screen shows content with the ITSU logo. To the right, there are two small maroon signs with motivational quotes from ITSU, and a large promotional poster featuring a woman and the text 'VVS'. A potted plant is placed in front of the poster.
People posing with massage chairs
A woman sits in a massage chair while a man stands next to her, giving a thumbs up. Both are smiling. There are two massage chairs visible, one occupied by the woman and another next to the man. A yellow balloon with the word "ITSU" printed on it is visible in the background, along with a price tag on one of the chairs. The setting appears to be a retail store or showroom.
Two men posing in a store with massage chairs
Two men are standing in a store, possibly a showroom, with several massage chairs visible. The man on the left is wearing a blue polo shirt with the logo "ITSU" and giving a thumbs-up. The man on the right is wearing a blue t-shirt and glasses, carrying a black bag and a black tote bag. Behind them, there is a wall with a decorative painting of bamboo and stones, and a large sign with "RM 0 PRICE" and Chinese characters. Another sign indicates "70%+30% YEAR END SALE". The overall impression is a retail environment for massage chairs.
People Posing in Front of a Store Display
Three people are standing in front of a display featuring massage chairs and promotional materials. The person on the left wears a yellow t-shirt with "SyoooK xero" printed on it and gives a thumbs-up. The person in the middle wears a brown t-shirt and a cream-colored crossbody bag, holding up two fingers in a peace sign. The person on the right wears a white t-shirt with a graphic of a green character and text that reads "I'm really bad at making friends but that's okay". Behind them, a large sign displays "ITSU" and promotional images of massage chairs, along with text indicating "RM 0 PRICE". The background features a wall decorated with vertical LED lights in red, yellow, and white.
People holding product boxes
Three people are smiling and posing for a photo in what appears to be a retail store. The person on the left, wearing a blue polo shirt with the logo "ITSU" visible, is holding a box labeled "ITSU NECK SUPPORT PILLOW ISO103". The person in the middle is giving a thumbs up. The person on the right, wearing a denim jacket, is holding a box with an image of a neck massager and the label "ITSU ISO215". In the background, massage chairs and store displays are visible.
Hiring Advertisement with Minion Characters
A woman in a yellow t-shirt holding a blue balloon animal stands next to a display featuring Minion characters and a hiring advertisement. The advertisement, for ITSU, offers a position as a Hybrid Ambassador with an earning potential of RM5,000 per month, no experience or deposit required, and no worries. A QR code is also visible for scanning. In the background, there are massage chairs and other retail displays.
Mall Interior with Massage Chair Display
A person stands on a scale in front of a massage chair display in a multi-level shopping mall. The mall features escalators, various shops, and decorative kites hanging from the ceiling. A sign on the display advertises a massage chair for RM 1,980.
Two people holding a product
A woman and a man are standing and smiling at the camera. The man is holding a box of eye masks. The woman is wearing a white t-shirt with the words "It's OK" printed on it. The man is wearing a blue polo shirt with the logo "ITSU" on it. The background appears to be inside a store or mall.
Two men posing with a balloon and a bag
Two men are standing in what appears to be a retail store. The man on the left is wearing a blue polo shirt with the logo "ITSU" and holding a yellow balloon with "ITSU" printed on it. He is giving a thumbs up. In front of them is a large cardboard box. The man on the right is wearing a white t-shirt with "LEVIS" printed on it and also giving a thumbs up. He is holding a black tote bag. Behind them, there are large windows showing other parts of the mall, including signage for "PARK" and "百盛". There is also a large graphic on the wall behind the man on the left that says "RM 0 PRICE" with some Chinese characters.
ITSU Massage Chair Display
A brown leather ITSU massage chair is displayed in a shopping mall. A promotional sign next to the chair encourages customers to leave a Google review to receive a free gift. In the background, the mall is decorated with festive lights and stars, and other shops are visible. A screen above the chair displays a diagram of the chair's features.
Two Women Holding a Product
Two women are posing for a photo. The woman on the left is wearing glasses and a blue face mask. She is wearing a blue jacket with a logo on the sleeve. The woman on the right is wearing glasses and a white lace top. She is holding a box of steam eye masks. In the background, there is a sign with the letters "THE BE25" and a decorative letter "O" with flowers.
SK Jewellery Packaging
A person is holding several boxes of products. The largest box in the center has a red and pink abstract design with the text "SK JEWELLERY" in white. Below this, a smaller yellow box is visible with the text "Chamomile" and Chinese characters. Another yellow box is partially visible at the top with the text "ITSU" and a circular icon containing "4枚入" (4 pieces).
Massage chairs and relaxation area
An interior view of a business with massage chairs and people receiving services. A large yellow balloon with the ITSU logo is visible, along with promotional posters and display tables with products.
Child in front of massage chairs and Minion cutout
A young girl in a yellow dress with a duck pattern stands in front of several massage chairs. Behind her, a large cutout of a Minion character is visible, along with Christmas decorations. A black balloon with a leaf design is placed on top of one of the massage chairs. The scene appears to be in a retail or mall environment.
Massage Chair Display
A beige and cream massage chair is displayed in a retail setting, possibly a mall. A large screen television is to the left, showing a scene with people. A person in a blue shirt stands near the television. There are shopping bags on the floor to the right of the chair. A yellow balloon is partially visible on the left. The background shows a busy shopping mall interior with decorative elements and other retail displays.
