Starbucks Reserve - The Exchange TRX at The Exchange TRX
Location: L2.75.0 & L2.76.0, Level 2, The Exchange TRX, Persiaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
The Exchange TRX
The menu covers Starbucks Reserve small-lot coffees brewed through multiple methods including pour-over, siphon, Chemex, and Clover, alongside the full Starbucks espresso and Frappuccino menu, and Reserve-exclusive food items and merchandise. The Starbucks Reserve format features coffees from rare, small-lot harvests that are not available at standard Starbucks stores. The brewing methods provide distinct flavour profiles from the same coffee, with trained baristas explaining each method's effect on the cup. The TRX location provides the financial district with a premium coffee destination that goes beyond standard Starbucks. The store interior reflects the Reserve format with premium materials, coffee theatre displays, and a more sophisticated aesthetic than standard Starbucks outlets. The format suits both discerning coffee enthusiasts seeking rare single-origin experiences and Starbucks loyalists who want the brand's premium expression.
Reserve pour-over coffees cost from RM15, with siphon and Chemex preparations from RM18. Standard Starbucks drinks are also available. The cafe is busiest during weekday mornings and afternoon breaks. Starbucks Reserve provides the rare coffee and specialised brewing experience that standard Starbucks cannot offer. The TRX location aligns with the premium positioning. The multiple brewing methods provide education and exploration for coffee enthusiasts. The elevated format serves the financial district's discerning professional market.
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Photo Gallery
Starbucks Reserve - The Exchange TRX
Starbucks Storefront
The exterior of a Starbucks coffee shop with its iconic green logo visible above the entrance. The storefront features large glass windows and doors, allowing a view into the interior where customers are seated and baristas are working. A promotional poster for holiday drinks is displayed near the entrance, and a security guard stands outside.
Apple Store
The exterior of a modern Apple Store with a distinctive tiered roof structure. The building features large glass panels and is illuminated from within, creating a warm glow. Several people are visible entering and exiting the store. In the background, tall skyscrapers rise against a cloudy sky. A prominent Apple logo is visible on a sign near the entrance.
Starbucks
The exterior of a Starbucks coffee shop with its iconic green and white logo prominently displayed above the entrance. The storefront features large glass doors and windows, offering a glimpse of the interior seating area where customers are seated. The floor outside the shop is a patterned marble.
Starbucks
The exterior of a Starbucks coffee shop with its iconic green and white logo prominently displayed above the entrance. The storefront features large glass windows and doors, offering a glimpse of the interior seating area and counter. The floor in front of the shop is tiled with a marble-like pattern.
Starbucks Storefront
The exterior of a Starbucks coffee shop with its iconic green logo prominently displayed above the entrance. The storefront features large glass doors and windows, offering a view of the interior seating area and a large mural.
Starbucks
The exterior of a Starbucks cafe with its iconic green logo visible above the entrance. The cafe has large glass windows and a modern design with warm lighting.
Starbucks Storefront
The exterior of a Starbucks coffee shop with its iconic green logo visible above the entrance. The storefront features large glass windows and doors, allowing a view into the interior where customers and staff can be seen. Inside, there are seating areas with tables and chairs, a counter with coffee machines, and decorative elements. A promotional poster is displayed near the entrance.
Starbucks Merchandise
A display of Starbucks branded merchandise, including three mugs in a gift box and several travel tumblers. The mugs are dark gray, bronze, and white, each featuring the Starbucks logo and the letter 'R'. The travel tumblers are metallic and appear to be insulated. A flask-like container is also visible on the right.
Starbucks Reserve Bar
A view of the interior of a Starbucks Reserve bar, featuring a large, circular counter with stools. Above the counter, a prominent Starbucks Reserve logo is illuminated. The decor is modern and warm, with wood paneling and copper accents. Coffee-making equipment and packaged coffee beans are visible on the counter.
Starbucks Reserve Drinks
Two Starbucks Reserve drinks with dried fruit toppings sit on a counter next to two green bottled beverages. The cups have black sleeves with the Starbucks Reserve logo.
Assortment of drinkware
A display of various reusable drinkware items, including tumblers, cups, and bottles, in different colors like white, black, and gold. Some cups have lids, and one white cup has the text "Coffee Lover" printed on it. The items are arranged on black trays with copper-colored legs, placed on a speckled floor. In the background, a person is seen pushing a stroller, and there are shelves with more drinkware and some artwork on the wall.
Starbucks Drinks
Two Starbucks drinks are on a wooden table. The drink on the left is a yellow beverage with ice and fruit pieces, and the drink on the right is a pink blended beverage topped with red fruit. Both cups have the Starbucks logo. The background shows the interior of a Starbucks store with seating and a counter area.
Coffee and Muffin
A tray with a cold coffee drink with a green straw, a blueberry muffin with a fork, and a bottle of Manuka honey beverage. The tray is on a table in front of two brown leather chairs.
Malaysia Themed Mugs
A display of mugs with designs representing Malaysia, including scenes and landmarks. The mugs are packaged in individual boxes. Below the mugs, there are rows of tumblers with light green lids and straws.
Starbucks Counter with Snacks
A Starbucks counter displaying various snacks for sale, including Joybean potato chips, mixed root chips, cornflakes, and cashew & almond snacks. A digital menu board is visible in the background, along with payment terminals and promotional materials. A hand is reaching for a grey pouch.
Starbucks Drinks
Two Starbucks Frappuccinos are held up in front of a Starbucks store. The logo is visible on the cups and on a sign above the store entrance.
Modern Cafe Interior
A spacious cafe interior with a modern design. The ceiling features curved, rose-gold colored beams and recessed lighting. The walls are painted a light blue and adorned with a decorative metal art installation. Seating includes various tables and chairs, with a large plant in the foreground. A lone person is seated at a long table in the background, looking at their phone.
Two Frappuccinos in a Carrier
Two iced beverages, likely Frappuccinos, are held in a cardboard carrier. The beverage on the left is dark brown, possibly chocolate, and has handwritten text on the cup that reads "HAVE A 24 GOOD DAY MS. NAT". The beverage on the right is pink, likely strawberry, and has handwritten text that reads "THANK YOU NAUFAL". The Starbucks logo is visible on the right cup. The drinks appear to be in a car.
Starbucks Interior
The interior of a Starbucks cafe with a modern design featuring copper accents and wooden paneling. Customers are seated at tables and at the counter. A large decorative bear statue is visible in the foreground. A menu board is displayed behind the counter.
Coffee Shop Counter
A view of a coffee shop counter with a digital menu board displaying various drinks and promotions. There are espresso machines, coffee grinders, and other equipment visible. A basket with packaged goods is placed on the right side of the counter. The interior features warm lighting and a modern design with wooden accents and green tiled backsplash.
Cozy Cafe Seating Area
A comfortable seating area in a cafe, with plush brown armchairs and a sofa. Small wooden tables are placed strategically for convenience. The cafe has a modern, warm aesthetic with wood-paneled walls and a tiled floor. Large windows offer a view of a bustling shopping mall.
Starbucks Counter
A view of a Starbucks counter with a barista serving customers. There is a display case filled with pastries and baked goods. A menu board is visible above the counter, showing various drink options and promotions. A Starbucks cup is placed on the counter.
Coffee and Cake
A tray with two drinks and a slice of cake sits on a wooden table in a cafe. The drinks are in branded cups, one hot and one iced. The cake appears to be a layered cheesecake with a fruit topping. In the background, a coffee bar with stools and seating areas are visible.
Starbucks Bear Display
A large, metallic bear statue holding a Starbucks cup is displayed in a Starbucks store. A promotional poster for Hazelnut Praline Mille-Feuille Lattes is visible to the left. A Christmas tree and gift wrap are to the right. Customers are seated at tables in the background.
Iced Ruby Grapefruit & Honey Black Tea
A description of the Iced Ruby Grapefruit & Honey Black Tea, which is made with Teavana Black Tea shaken with ice, pieces of real grapefruit and honey.
Interior of a modern cafe with patrons working on laptops
The image shows the interior of a spacious cafe with a modern design. The ceiling features curved, illuminated elements in a copper tone. A large, circular counter with a copper finish is visible in the background, behind which staff are present. Artwork depicting landscapes adorns the walls. Several patrons are seated at tables, many of whom are using laptops, suggesting a co-working or study environment. The flooring is a speckled terrazzo.
Starbucks Counter
A view of a Starbucks counter with two baristas wearing masks and aprons. A menu board is visible above them, displaying various drinks and food items. In front of the counter, there are packaged snacks like cornflakes and chips, as well as a display for freshly baked goods. A customer's arm is visible on the left side of the image.
Starbucks Promotion
A promotional sign for Starbucks offering any 2 Grande-sized beverages for RM25. The beverages featured are Frozen Strawberry Acai Lemonade with Jelly, Matcha Pink Drink with Jelly, and Strawberry Cream Frappuccino with Jelly. The sign has a pink background with illustrations of strawberries.
Starbucks Counter
A view of a Starbucks counter with digital menu boards above, a display case with pastries, and various coffee-making equipment. The menu boards show promotions and drink options.
Starbucks Mugs
A display of Starbucks mugs featuring designs from Penang, Malaysia, and Sabah. The mugs are packaged in individual boxes and arranged on shelves.
Starbucks Counter Display
A Starbucks counter display featuring various snacks, gift cards, and promotional materials. Products include Snackright cashews (Salted Egg, Honey Sesame Walnut, Truffle Cashew), Joybean Cashew & Almond snacks, and Starbucks VIA Ready Brew Colombia coffee. Promotional items include a 'Pick-Me-Up Power Pack' offering 20% off when purchasing 3 items, and a free set of Starbucks Sampul Raya with a minimum spend. Digital screens display 'Welcome to Starbucks'. Signage indicates the store is cashless.
Starbucks Bear Display
A large, shiny brown bear statue holding a Starbucks cup with a heart design. The bear is sitting on a pedestal with Starbucks branding. In the background, a Starbucks cafe interior with tables and chairs is visible. A promotional poster for Starbucks Malaysia's 25th anniversary and a food item is also present.
Starbucks Coffee Brewing Set
A display featuring a Starbucks branded coffee brewing set in a case. The set includes a gooseneck kettle, two glass servers, and a filter holder. A brochure titled "Discovering The Art of Brewing" is also visible, along with instructions for a hand grinder. The Starbucks logo is prominently displayed on a dark teal background panel.
Starbucks Drink and Pastry
A green Starbucks Frappuccino with whipped cream and ice cream, a pastry, a receipt, and cutlery are arranged on a black tray on a wooden table. The cup has "Hiro" written on it.
Brewing Kit
A travel case containing a coffee brewing kit. The kit includes a gooseneck kettle, a glass carafe, two glass cups, a pour-over dripper, coffee filters, and an electronic scale. A promotional flyer for the kit is also visible.
Starbucks Interior
The interior of a Starbucks coffee shop with merchandise displays and a counter area. There are round wooden pillars with copper accents, and a green tiled wall behind the counter. Merchandise, including mugs and tumblers, is displayed on wooden stands. A digital menu board is visible above the counter. Seating areas with tables and chairs are in the background.
Starbucks Reserve Crafted to Perfection Advertisement
A printed advertisement for Starbucks Reserve, featuring a drink called 'Reserve Strawberry Tonic'. The ad highlights the drink's flavor and provides recommendations for enjoying it. The price is listed as RM21.90 for a Tall size.
Starbucks Interior
The interior of a Starbucks cafe with a display of merchandise, a counter with food and drinks, and seating areas. The decor features warm wood tones and green accents. A digital menu board is visible above the counter.
Starbucks VIA Ready Brew Display
A display stand featuring Starbucks VIA Ready Brew coffee products. The top sign reads "Enjoy your perfect cup in an instant. Make it just the way you like it with your favorite additions." Below are boxes of Starbucks VIA Italian Roast and Vanilla Latte flavored coffee sticks.
Starbucks Bear Display
A large, shiny brown bear statue holding a cup of coffee with latte art is displayed on a pedestal. The pedestal has the Starbucks logo and "Malaysia 25 Years" branding. In the background, people are seated at tables, and a promotional poster for Starbucks meals is visible.
Starbucks Drinks
Two Starbucks drinks are on a wooden table. The drink on the left is in a clear plastic cup with a dome lid and whipped cream. The cup has the Starbucks logo and "Umaira Thank you" written on it. The drink on the right is in a white paper cup with a lid and a Starbucks sleeve. It has "Umaira" and a drawing of a stick figure written on it. A white purse and glasses are also on the table. In the background, people are sitting at tables in a cafe setting.
Starbucks Reserve Interior
The interior of a Starbucks Reserve cafe with a distinctive copper-colored, layered ceiling. A counter with bar stools is visible in the foreground, with baristas working behind it. Several patrons are seated at tables and the counter, enjoying their drinks. A decorative bear statue is placed near the entrance. The overall ambiance is modern and inviting.
Starbucks Carry-On Luggage
A tag attached to a Starbucks branded carry-on luggage. The tag details the features of the luggage, including a cup holder, phone holder, bag hook, laptop compartment, 360° wheel system, TSA approved lock with USB-C port, anti-theft zipper, and expandable storage. It also lists inclusions such as a travel packing cube and beverage vouchers. The price is RM389.
Coffee Shop Counter
A view of a coffee shop counter with a menu board above. A barista is serving a customer. The counter has various coffee-making equipment and a display of drinks. The walls are decorated with a green scale pattern and wooden slats.
Starbucks Malaysia 25th Anniversary Promotion
A promotional display for Starbucks Malaysia's 25th anniversary, featuring a large bear statue holding a Starbucks cup. A sign on an easel details April promotions: Green Thursday for RM10 handcrafted beverages when wearing green, and One Ringgit Friday for a second handcrafted beverage for Starbucks Rewards Members. Everyday offers include a deli sandwich and handcrafted beverage combo for RM25 between 12pm-3pm, and RM3 off any handcrafted beverage when using a Starbucks tumbler.